Google AdWords and Bing pay per click (PPC) advertising provides flexability, control and instant users as opposed to the longer commitment that SEO requires.
In 2017 alone Google rolled out 43 separate updates and changes to its AdWords platform. Keeping up with the pace of change and making the correct decisions based on the vast amounts of data in order to gain a competitive advantage is and not waste money is key.
When search engine ppc campaigns are setup and managed correctly they can transform businesses. When setup and managed incorrectly they waste £1000’s.
Effective PPC Management will:
- Produce adverts that are relevant and engaging across all devices
- Generate more clicks from customers that are searching for your products or services
- Get the best possible return for your spend
- Reduce wasted spend from ppc campaigns
- Keep up with the pace of change