If you invest any money in marketing the benefits of working with analytics specialists are huge.
We hold analytics as being at the very heart of what we do. Analyzing vast amounts of data enables us to fully explore ways to increase visitor numbers, boost your conversion rates and profitability.
Studying the Analytics of your site lets you make business decisions based off actual data. Understanding what devices your audience are using, i.e: desktop, tablet or mobile, and how they interact with your site and how this impacts conversion rates is made possible by using solutions such as Google Analytics, HotJar and MouseFlow.
Understanding how these areas all work and utilising them to your advantage is critical to your business and to your ultimate return on investment.